(NewsUSA) – U.S. teens are driving with unsafe tire tread, and 40% are driving with improper tire pressure.
Somewhat alarming is the fact that 43% of respondents have never checked their tire tread depth, and 32% have never checked tire pressure. While many teens understand the importance of checking tires, too few are putting their knowledge into action.
Given that car crashes are the number one cause of teen fatalities, Michelin North America is expanding its Beyond the Driving Test program with the #StreetTreadContest.
In partnership with the Federation Internationale de l’Automobile (FIA), the program includes a collaboration with Vans, which has helped design limited-edition Michelin-inspired shoes.
To win a pair of these limited-edition Vans, teenagers must prove their “street tread” by sharing a photo of themselves checking tire tread depth using a penny or checking tire pressure, using the hashtag #StreetTreadContest.
Steve Van Doren, son of Vans’ cofounder and vice president of events and promotions, said, “Using the iconic Michelin Man on our classic styles that are built on top of rubber will be a fun way to inspire tire safety and drive teens to take action.”
For information on how to enter the #StreetTreadContest and to learn about critical tire safety checks, visit www.BeyondtheDrivingTest.com/StreetTread.